Discover personaefication

We have diverse, deep B2B marketing experience with Fortune 100s and SMBs.  We like to have fun and have wide ranging interests that drive our passions. 

Anita Chung

Specialities: Market and Competitive Analysis, Product Marketing, Demand Generation

Industries: Financial Services, Retail & Consumer Goods, Healthcare, Public Sector

Technologies: Information Management and Information Security

Anita Chung has 15+ years of strategic marketing, industry, and managerial experience with blue chip firms including PwC, IBM and cybersecurity firm Utimaco. Anita is experienced in building consensus across functions, cultures, and management levels. She is recognized for her ability to create memorable buyers' experiences that accelerate growth for enterprise and developer technologies.  Her inspiration is to be the voice of the clients. Outside of work, Anita is involved in education, poverty alleviation, and social services causes. She has earned e-cornell product marketing and product management certificates from Johnson Graduate School of Management at Cornell University, MBA from DeVry University, and a BS degree in Computer Science from U.C. Berkeley.

Jeff Hong

Specialities: Market and Competitive Analysis, Product Marketing, Demand Generation, Digital Transformation
Industries: Financial Services, Healthcare & Life Sciences
Technologies: Data Management, IT Operations

Jeff Hong offers 20+ years of marketing, business development, and advisory experience.  Notably, he co-founded Troba, a front-end user monitoring software firm (a Fortune's Top 50 Small Business), and launched Sun Microsystem's Java developer tools. Jeff is an inveterate explorer, from searching for the ultimate pain-au-chocolat to researching a company's next moves.  He has been known to read a company's 10-K and 8-K reports in their entirety for that insight.  Jeff has completed post-graduate marketing studies at Cornell University, is a former financial analyst charterholder, and holds a BA degree in Computer Science from U.C. BerkeleyIn his spare time, Jeff loves traveling with his family, performing Improv on-demand, and snacking on croissants.   

Mervat Bentley

Mervat Bentley brings energy, chutzpah, and 20+ years of program and project management experience to any digital marketing project. Her unrelenting focus on outcomes creates success.  At one company, Mervat received feedback that her email campaign resulted in the fewest unsubscribes in that firm's history. Her drive spills over to her off-time activities. She loves cooking and baking, listening to audio books, and getting in her 10K steps ... sometimes concurrently.